Getting to Know Esri Business Analyst, by Fred L. Miller, teaches entrepreneurs how to use a wide range of Business Analyst applications to develop opportunities and serve customers more efficiently. Readers learn by completing fully illustrated, step-by-step exercises based on the growth of a hypothetical startup business, from its conception to its emergence as a national enterprise.
A useful resource for business professionals and business students alike, Getting to Know Esri Business Analyst gives readers the skills to make better business decisions using the tools available in the Business Analyst suite. Data for completing the exercises is available on a DVD that comes packaged with the workbook.
Business Analyst software combines geographic information system (GIS) technology with national business, demographic, consumer spending, and street data, allowing entrepreneurs to quickly analyze business opportunities in their area.
“The premise of Getting to Know Esri Business Analyst is simple: integrated business GIS in general, and Business Analyst in particular, are no longer solely the tools of specialists in large organizations but have evolved into essential information technology resources for enterprises of all types and sizes,” Miller says. “The objective of this book is to help business professionals understand and exploit these technologies.”
Miller is Thomas Hutchens Distinguished Professor of Marketing and Business GIS in the Department of Management, Marketing, and Business Administration at Murray State University (MSU), Murray, Kentucky. He is also director of MSU’s Regensburg Exchange Programs. His teaching and research interests include business GIS, e-commerce, emerging technologies in marketing, and global marketing management. Miller authored the book GIS Tutorial for Marketing (Esri Press, 2007).
Getting to Know Esri Business Analyst (ISBN: 978-1-58948-235-7, 352 pages, $79.95) is available at online retailers worldwide, at www.esri.com/esripress, or by calling 1-800-447-9778. Outside the United States, visit www.esri.com/esripressorders for complete ordering options, or visit www.esri.com/distributors to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.
[Source: Esri press release]