Since 1969, Esri has led the development of Geographic Information System (GIS) software. Governments and businesses in dozens of industries use Esri products to connect business, demographic, research, or environmental data with geographic data from multiple sources. The company wanted to expand the reach of its GIS technology by offering a lightweight solution called MapIt that combines software plus services to provide spatial analysis and visualization tools to users unfamiliar with GIS. Esri began offering MapIt as a cloud service with the Windows Azure platform, and now Esri customers can deploy MapIt with Windows Azure and store geographic and business information in the Microsoft SQL Azure database service. By lowering the cost and complexity of deploying GIS, Esri is reaching new markets and providing new and enhanced services to its existing customers.