Calibrating the Huff Model Using ArcGIS Business Analyst

huffBy Dr. David Huff and Bradley M. McCallum, ESRI Inc.

This document is intended to illustrate how the parameters of the generalized version of the Huff Model can be estimated statistically using ArcGIS Business Analyst. Every effort has been made to minimize technical jargon and mathematical proofs. Rather, emphasis is directed toward the application and interpretation of the model in addressing spatial interaction problems. Furthermore, a case study is used to illustrate the steps involved. Maps, diagrams, charts, and graphs generated from ArcGIS Business Analyst are used to facilitate decision making.”