PARC Forum: Location-based Advertising 101
November 6, 2009
Thursday 12 Nov 2009 4:00 p.m. – 5:00 p.m.
George E. Pake Auditorium, PARC,
3333 Coyote Hill Rd, Palo Alto, California, USA
http://www.parc.com/util/map.html
Blair Swedeen, Placecast
As the location-based services business leveraging the growth of GPS embedded in mobile phones continues to grow explosively, the opportunity is emerging for advertising and marketing to consumers based on knowledge of location through opt-in passive methods like GPS or expressed location like search. In this talk, Blair Swedeen, a thought leader in the burgeoning location-based advertising space will give an overview of the landscape and how marketers are looking to take advantage of location awareness to improve marketing and advertising services.
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